GET TO KNOW ME
I have studied Psychology, Communication and Media (Lancaster University, UK) and hold a postgraduate degree in Medical Anthropology (Ruprecht-Karls-Universität Heidelberg, Germany).
I have worked in the market research field for more than 20 years, having acquired in depth knowledge & insight of versatile industry sectors (FMCG’s, Service Sector, Technology, Pharmaceuticals) and different target audiences.
My expertise is qualitative research. I have designed and executed hundreds of projects using both traditional methods (behavioural & cognitive analysis) as well as more ‘experimental’ forms (i.e., semantics & discourse analysis, semiology & ethnomethodology, ethnography, Delphi technique, systemic analysis of communication patterns & narratives, etc) in order to create, decode and optimise concepts & messages, used in marketing, communication & media.
Since 2016, I have been trained and certified as a Mindfulness Instructor, adhering to BAMBA -the British Association of Mindfulness-Based Approaches. Moreover, I have been certified as an Interpersonal Mediator; I hold the Interpersonal Mediation Practitioner’s Certificate (IMPC), the market-leading professional mediator qualification, accredited by Ofqual & CIArb UK. In 2019, I completed the Train the Trainers Certificate Course in Mindfulness, with Timeless Impact Academy (Germany). In 2021 I have also concluded my training as Gestalt Practitioner in Organisations (GPO).
I work, equally fluently, in Greek & English