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Sophia Dassyra - Advisory Services


I have studied Psychology, Communication and Media (Lancaster University, UK) and hold a postgraduate degree in Medical Anthropology (Ruprecht-Karls-Universität Heidelberg, Germany). 

I have worked in the market research field for more than 20 years, having acquired in depth knowledge & insight of versatile industry sectors (FMCG’s, Service Sector, Technology, Pharmaceuticals) and different target audiences. 

My expertise is qualitative research. I have designed and executed hundreds of projects using both traditional methods (behavioural & cognitive analysis) as well as more ‘experimental’ forms (i.e., semantics & discourse analysis, semiology & ethnomethodology, ethnography, Delphi technique, systemic analysis of communication patterns & narratives, etc) in order to create, decode and optimise concepts & messages, used in marketing, communication & media.

Since 2016, I have been trained and certified as a Mindfulness Instructor, adhering to BAMBA -the British Association of Mindfulness-Based Approaches. Moreover, I have been certified as an Interpersonal Mediator; I hold the Interpersonal Mediation Practitioner’s Certificate (IMPC), the market-leading professional mediator qualification, accredited by Ofqual & CIArb UK.  In 2019, I completed the Train the Trainers Certificate Course in Mindfulness, with Timeless Impact Academy (Germany). In 2021 I have also concluded my training as Gestalt  Practitioner in Organisations (GPO).


I work, equally fluently, in Greek & English



Sophia Dassyra


As a driven and resourceful professional, I am highly motivated to achieve results that make a positive impact on individuals, senior teams and organisations. With a proven track record of coaching, managing, and developing teams, I am passionate about nurturing growth and innovation in personal & professional settings. Through my leadership, I have transformed schemes and organisations from static to dynamic and progressive, bringing a fresh perspective and new opportunities for expansion. Whether it's in the personal, corporate or NGO world, I am always looking for ways to challenge the status quo and push boundaries to create meaningful change.
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